How much should you budget for marketing? Is it a treat or a necessity? View the replay of our recent webinar to find out.

Some business leaders see marketing as a trendy, expensive luxury. As avocado toast is to hipsters, marketing is sometimes treated the same way. But this couldn’t be further from the truth; marketing is 100% necessary, and you can budget for it. Any business or nonprofit will need to rely on marketing to meet their goals—however, the question everyone’s asking: how much will it cost?

Recently the Anania Bailey dove into the costs you should expect when undertaking a marketing or branding project in 2023. Managing Partner Peter presented findings from a survey of chief marketing officers, business leaders, and nonprofit leaders on their expected 2023 budgets from rebrands, websites, and videos.

Meanwhile, Account Manager Dustyn and Creative Director Nick gave their own commentary on the survey findings and discuss the value across the spectrum of creative agencies. View the replay of the webinar here.