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Putting together a team of talented individuals can be a pretty difficult task. If you are looking for some actionable recruitment tactics and marketing strategies, we have some key takeaways for you from our latest webinar.

When you are trying to attract talent from outside the state, it is important that you not only focus on the job itself but also on the whole the onboarding process. You need to help your employee through the settling-in phase and help them find professional connections. Ensuring the right compensation is essential because it is an integral part of the hire-to-retain process. Compensation is not just about salary; it entails a comprehensive Employee Value Proposition, which is the value that employees will gain by working for your organization, from compensation and internal development opportunities to health benefits and recognition. You should have a clear idea about the job description and what tasks you expect them to perform.

Most candidates research their career options online. You need to have a strong brand and online presence. Your tactics for outreach, attraction and retention really need to have the look, feel and message that is part of your organization. Your website should inform and must initiate the process of recruitment. Producing recruitment videos is a significant part of your recruitment campaign as it helps show the culture and authenticity of your organization in an impactful way. Push your video production agency to not just give you a single impact video, but instead produce a series of videos containing simple interviews and showcasing what a typical day at your company looks like. Online job postings also serve as a vital marketing tool. Highlight what makes your company a really good place to work. Use the embedded tools on the recruitment platforms such as Indeed and LinkedIn for greater visibility. Social media can be an effective tool to attract talented individuals. For instance, Facebook is a great platform for direct response marketing encouraging potential applicants to take initiative and apply right away to start the recruitment conversation. Our latest webinar covers these topics and much more!