Author: Peter Anania

Watch the full webinar below    A rebrand is part of the natural lifecycle of almost every brand. But getting the timing of your rebranding project right is extremely important, and can make or break the future progression of your organization. Before we start with the overall rebranding debate, let’s discuss what a brand encompasses. A brand is not just a logo, a tag line or a product - it is much more than that! Brands are perceptions of what people think of your organization, your products, your services or any other element of your organization. A brand is...

Watch the full webinar below    Building a comprehensive marketing strategy can be pretty overwhelming, so it’s important that you break the whole process of building that actionable roadmap into three steps. The first step involves conducting a “kickoff” meeting or a strategy session. Following the kickoff meeting, you need to identify key elements that will help you build a marketing roadmap. Once you have a solid marketing roadmap in place, the final step is to determine how to refine and report on the success of your new strategy over time. Kickoff meetings are all about having a productive...

Watch the full webinar below   Following a fully outlined website development process is crucial to ensure your website is effective in promoting and supporting your brand! You need to kick off the website development process with a strategy session that involves having all the key stakeholders in your organization together under one roof so that they can accurately develop a comprehensive strategy. The strategy session should go over your audience, your core message, your goals and the results you are looking to derive from your website. You need to use your marketing knowledge and insights to put together a...

Sites Don’t Stop at a Nice Interface Have you ever been on a website that has amazing design? Attractive graphics, strategically-placed animations, colorful themes and eye-catching embedded videos can make a site really stand out. A nice site design can even make you more inclined to take part in whatever service or product they’re offering. But impressive design alone does not signify an effective, well-performing website. Your business or organization could have the most aesthetically pleasing website around, but without the grounds for a high performance rating or SEO optimization, no customers will be able to find it (or you!)...

Watch the full webinar below   Putting together a team of talented individuals can be a pretty difficult task. If you are looking for some actionable recruitment tactics and marketing strategies, we have some key takeaways for you from our latest webinar. When you are trying to attract talent from outside the state, it is important that you not only focus on the job itself but also on the whole the onboarding process. You need to help your employee through the settling-in phase and help them find professional connections. Ensuring the right compensation is essential because it is an integral...

Watch the full webinar below and scroll down to view our additional resources Creating and promoting video content that resonates with your audience can be a pretty daunting task. It takes extensive planning and a solid strategy to break through the clutter, and get your message through to your target audience. The Anania Bailey team recently hosted a webinar with guests Sarah Kaplan, Chris Davis and Susan Townsend to comprehensively discuss the process of planning, producing and promoting video content effectively. Watch the webinar replay to learn how to create video content tailored to your goals and to gain game-changing...

Zunaira Amjad is a young, energetic marketing professional who joined us in April 2021. As a business graduate with a major in marketing and a minor in human resources, she brings a lot of skills to the table. Zunaira graduated at the top of her class and has a working experience of 3-plus years in digital marketing and brand management with both local and international brands. Her duties at Anania Bailey include social media project management, blog writing and online reputation management. She's proved herself to be a valuable asset to the Anania Bailey team already in her short time...

Building impactful websites is far from straightforward. It requires creativity and an eye for aesthetics, but also the expertise to drive traffic, establish brand voice and improve SEO. All the same, some websites need more customization than others to suit their unique goals. We at Anania Bailey recently developed a new custom WordPress website for Seabreeze Property Services, with a unique set of dual user interfaces. The project involved building a website that effectively served two distinct sets of audiences: residential and commercial. Developing a Splash Home Page We built the website on our custom WordPress theme, supplemented by a...

https://youtu.be/jxCFNlPViIY Anania Bailey recently created a comprehensive branding project for MaineHealth’s philanthropy department. The project involved developing a logo and a brand palette for Healthcare Heroes, which is their philanthropic outreach program. Our founders Peter and Dustyn take us through the whole thought process that went behind several proposed concepts before finally being able to come up with the new logo. MaineHealth’s Healthcare Heroes program already had a logo and established brand for quite some time, but it needed freshening up. The client wanted us to design a logomark that was not only reflective of healthcare workers symbolically, but could...