Watch the full webinar below A rebrand is part of the natural lifecycle of almost every brand. But getting the timing of your rebranding project right is extremely important, and can make or break the future progression of your organization. Before we start with the overall rebranding debate, let’s discuss what a brand encompasses. A brand is not just a logo, a tag line or a product - it is much more than that! Brands are perceptions of what people think of your organization, your products, your services or any other element of your organization. A brand is...
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