Blog

DiMillo's "Still Afloat" from Anania Bailey on Vimeo. Making a commercial is all good and fun. But how can you ensure it's effective, and supported by well-rounded campaigns that reach the right people at the right time? Campaigns in this day and age often must be omni-channel in order to make an impact. We took this into account when we developed our recent ads for DiMillo's; the campaign is driven by a pair of complementary TV spots, and then is backed up by those same spots on social media with the added support of more photo-centric ads to be published...

We’re thrilled to announce that after a careful search, we have welcomed Karen Martinez as our new Senior Graphic Designer! Karen brings extensive knowledge and nearly 15 years of experience to the team, having previously served as a graphic designer and brand designer at Covetrus and Grove Collabortive respectively. She also holds a Bachelor of Fine Arts from the University of the Arts in Philadelphia where she developed her keen eye for detail, composition, and style. Join us in welcoming Karen to the Anania Bailey team! Her instinctive approach to design is sure to make her a valuable asset to...

View the replay of our webinar on the current state of artificial intelligence tools and their impact on branding and marketing efforts. Artificial intelligence tools are changing the way we approach branding and marketing tasks. On this webinar our team discusses what AI tools are currently being used behind the scenes on popular platforms, as well as which tasks can be made easier with AI support. Click here to view a reply of the webinar and all our past webinars.

Technology and socioeconomic forces have combined to create a challenging era for workforce recruitment. The progression of the gig economy, the increase in popularity of remote work, and a decline in labor force participation have created a war for talent. In 2022, there are six million unemployed people in the United States - but over 11 million jobs open. To put it another way, there are two jobs available for every job seeker. The competition for talented candidates is intense. Employers need to use every tool in their toolbox to attract the best people for their organization. Your employer brand...

Join our upcoming webinar on the current state of artificial intelligence tools and their impact on branding and marketing efforts. Artificial intelligence tools are changing the way we approach branding and marketing tasks. Our team will be discussing what AI tools are currently being used behind the scenes on popular platforms, as well as which tasks can be made easier with AI support. By attending this webinar, you'll learn about how to use artificial intelligence tools to support your branding and marketing efforts. You'll also have the opportunity to ask our team any questions you may have about ai tools...

How much should you budget for marketing? Is it a treat or a necessity? View the replay of our recent webinar to find out. Some business leaders see marketing as a trendy, expensive luxury. As avocado toast is to hipsters, marketing is sometimes treated the same way. But this couldn’t be further from the truth; marketing is 100% necessary, and you can budget for it. Any business or nonprofit will need to rely on marketing to meet their goals—however, the question everyone’s asking: how much will it cost? Recently the Anania Bailey dove into the costs you should expect when...

Have you ever done a Google search, clicked on a relevant result, taken one look at a website and clicked the ‘back’ button on your browser? Most of us have. Just as it matters in person, first impressions matter online. In fact, a study done by Stanford found that 75% of consumers judge an organization’s credibility by their website. If someone stays on a website and starts to browse around, they need it to be easy to navigate and provide them value. It needs to evoke trust and positively reflect your brand. A website is more than a parking spot...

Have you seen the news? Elon Musk has officially acquired the social media platform Twitter. The change is exciting for some and frightening for many, concerning both employees of the company and the everyday user. Musk faces a large percentage of employees who are unhappy with the acquisition, a user base that is confused and anxious, and a barrage of heated PR. So how can the entrepreneur overcome these challenges? How can he use Twitter’s brand to his advantage, to reestablish or reinvent the well-known platform? Using Elon Musk’s Twitter acquisition as a case study, the Anania Bailey team presented...

How Branding Makes Organizations Resilient A recent webinar we did in partnership with the Portland Regional Chamber of Commerce as part of their Growth Basics for Business series is all about using your brand to build a robust organization that can withstand the tests of time. Branding can be the foundation of a community, and can unify people during challenging times. Watch the webinar replay to learn how you should be using your brand to strengthen your business and foster a great sense of community!