DiMillo's "Still Afloat" from Anania Bailey on Vimeo. Making a commercial is all good and fun. But how can you ensure it's effective, and supported by well-rounded campaigns that reach the right people at the right time? Campaigns in this day and age often must be omni-channel in order to make an impact. We took this into account when we developed our recent ads for DiMillo's; the campaign is driven by a pair of complementary TV spots, and then is backed up by those same spots on social media with the added support of more photo-centric ads to be published...
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