Blog

Have you seen the news? Elon Musk has officially acquired the social media platform Twitter. The change is exciting for some and frightening for many, concerning both employees of the company and the everyday user. Musk faces a large percentage of employees who are unhappy with the acquisition, a user base that is confused and anxious, and a barrage of heated PR. So how can the entrepreneur overcome these challenges? How can he use Twitter’s brand to his advantage, to reestablish or reinvent the well-known platform? Using Elon Musk’s Twitter acquisition as a case study, the Anania Bailey team presented...

How Branding Makes Organizations Resilient A recent webinar we did in partnership with the Portland Regional Chamber of Commerce as part of their Growth Basics for Business series is all about using your brand to build a robust organization that can withstand the tests of time. Branding can be the foundation of a community, and can unify people during challenging times. Watch the webinar replay to learn how you should be using your brand to strengthen your business and foster a great sense of community!

Missed our last webinar on employer branding? Check out the replay by filling out the form below and catch up on the conversation. Recruitment has been a major challenge over the past couple of years for the majority of businesses. One way to stand out from the crowd and attract applicants is to focus on your "employer brand" - identify your strengths as an organization and broadcast the value you provide to employees. Watch the webinar replay here!

As an organizational leader these days, you’ll find yourself working through some interesting times. Slowly emerging from a pandemic, while also diving into a probable recession; a dropping GDP; rampant inflation; raising interest rates; a war for talent. It’s all a lot of change. However, enormous challenges can also bring enormous opportunities. Fill out the form below to watch the replay of our webinar 'A Port in the Storm: How Branding Makes Organizations Resilient'. Discussed in the webinar is your greatest asset in uncertain times - your brand. Your brand is a tool that can unify your organization around a...

If you're looking to up your production game but aren't sure where to start, we're here to help. This guide, designed for high level communications professionals and their teams, distills decades of learned video production tips into an in-depth yet concise 25-page document. Take your video production to the next level with valuable tips and insight that can only come from firsthand experience. This free downloadable guide was written by Anania Bailey's own creative director, Nick Rogacki. Nick has a decade of experience with hands-on projects, being co-founder of Coral & Oak Productions, an award-winning video production company that has...

For decades, organizations and individuals alike have utilized direct response marketing to drive fast, lucrative results. It's a powerful tactic that elicits direct action from the target audience of the advertising campaign. But with great power comes great responsibility. Fill out the form below to watch the webinar replay of a spirited discussion on direct response advertising. We’ll go over insights on how brands can incorporate direct response tactics to make campaigns more effective, and also give our thoughts on when it can go too far and tarnish your organization’s brand image. Fill Out Form Below to View Webinar Replay...

Our team isn’t simply driven by making compelling creative work (though we’re pretty good at it), we’re more interested in the impact that our creative work can have on the world around us. That’s why Anania Bailey has always dedicated time to work alongside organization’s whose missions make a direct impact in our community. The past month has been a wonderful reminder of that commitment as we had an opportunity to work with Spurwink Services and The Portland Regional Chamber of Commerce, to produce videos and sponsor their cornerstone events. Spurwink’s Humanitarian Gala is an annual celebration of their commitment...

Watch the full webinar below Designing a website for your organization, especially if that organization is a nonprofit, can be a huge and daunting undertaking. It's an investment in both time and marketing dollars, and needs to be carefully strategized in order for the new site to help achieve your goals and suit your brand. Jumping into building a new website for your nonprofit without a fully scoped-out plan in mind can result in a site that doesn't function the way your organization needs it to. In this webinar, the team at Anania Bailey shares a decade of experience assisting...

We’re excited to announce that after a careful search, Anania Bailey has brought on board Nick Rogacki as our new Creative Director.  Prior to joining us, Nick led high-profile creative projects across the world, including work with National Geographic and the Dalai Lama. Nick is also the co-founder of Coral & Oak Productions, an award-winning video production company with a diverse portfolio of corporate and non-profit clients. Nick will integrate into our day-to-day creative over the next several weeks as Dustyn is promoted to Account Executive. This move will allow our agency to continue with our current and anticipated growth...