Branding process

Technology and socioeconomic forces have combined to create a challenging era for workforce recruitment. The progression of the gig economy, the increase in popularity of remote work, and a decline in labor force participation have created a war for talent. In 2022, there are six million unemployed people in the United States - but over 11 million jobs open. To put it another way, there are two jobs available for every job seeker. The competition for talented candidates is intense. Employers need to use every tool in their toolbox to attract the best people for their organization. Your employer brand...

Have you seen the news? Elon Musk has officially acquired the social media platform Twitter. The change is exciting for some and frightening for many, concerning both employees of the company and the everyday user. Musk faces a large percentage of employees who are unhappy with the acquisition, a user base that is confused and anxious, and a barrage of heated PR. So how can the entrepreneur overcome these challenges? How can he use Twitter’s brand to his advantage, to reestablish or reinvent the well-known platform? Using Elon Musk’s Twitter acquisition as a case study, the Anania Bailey team presented...

How Branding Makes Organizations Resilient A recent webinar we did in partnership with the Portland Regional Chamber of Commerce as part of their Growth Basics for Business series is all about using your brand to build a robust organization that can withstand the tests of time. Branding can be the foundation of a community, and can unify people during challenging times. Watch the webinar replay to learn how you should be using your brand to strengthen your business and foster a great sense of community!

Missed our last webinar on employer branding? Check out the replay by filling out the form below and catch up on the conversation. Recruitment has been a major challenge over the past couple of years for the majority of businesses. One way to stand out from the crowd and attract applicants is to focus on your "employer brand" - identify your strengths as an organization and broadcast the value you provide to employees. Watch the webinar replay here!

As an organizational leader these days, you’ll find yourself working through some interesting times. Slowly emerging from a pandemic, while also diving into a probable recession; a dropping GDP; rampant inflation; raising interest rates; a war for talent. It’s all a lot of change. However, enormous challenges can also bring enormous opportunities. Fill out the form below to watch the replay of our webinar 'A Port in the Storm: How Branding Makes Organizations Resilient'. Discussed in the webinar is your greatest asset in uncertain times - your brand. Your brand is a tool that can unify your organization around a...

Watch the full webinar below    Rebranding any organization is a huge development that requires strategic planning and a strong team behind it. For non-profits, this proves even more true, due to community involvement and preexisting brand perceptions. Rebranding is an exciting process, but it can also be intimidating or overwhelming. In order to pull off a successful rebrand, your non-profit's leadership team needs to be on the same page and know what they're in for. All board members and leaders should have a clear understanding of what it means to rebrand a non-profit, and know the pros and...

Watch the full webinar below  Rebranding your organization can seem like an intimidating, overwhelming process, especially if you're a team leader. But if your brand is ready to grow, then your team should be, too. Check out our January 2022 webinar with special guests from Opus Consulting, where we explore the most effective methods and practices for guiding a leadership team through a rebrand. It's vital that everyone involved is on the same page, knows what they're in for and is prepared for such a big change. We present example case studies and firsthand knowledge, drawing from our own...

Watch the full webinar below  A rebrand is part of the natural lifecycle of almost every brand. But getting the timing of your rebranding project right is extremely important, and can make or break the future progression of your organization. Before we start with the overall rebranding debate, let’s discuss what a brand encompasses. A brand is not just a logo, a tag line or a product - it is much more than that! Brands are perceptions of what people think of your organization, your products, your services or any other element of your organization. A brand is a...

https://youtu.be/jxCFNlPViIY Anania Bailey recently created a comprehensive branding project for MaineHealth’s philanthropy department. The project involved developing a logo and a brand palette for Healthcare Heroes, which is their philanthropic outreach program. Our founders Peter and Dustyn take us through the whole thought process that went behind several proposed concepts before finally being able to come up with the new logo. MaineHealth’s Healthcare Heroes program already had a logo and established brand for quite some time, but it needed freshening up. The client wanted us to design a logomark that was not only reflective of healthcare workers symbolically, but could...