Online Advertising

Watch the full webinar below https://www.youtube.com/watch?v=PS0Di5tD4Rc&ab_channel=AnaniaBailey The strength of an advertisement is dependent on a lot of factors. Ad spend, audience targeting and frequency, to name a few. But chief among them all is creative. Without stellar copywriting or advanced graphic design, an ad will not reach its highest potential impact. In this webinar, the Anania Bailey team is joined by Warren Maddock and Christina St. Cyr of Hearst Corporation to explore the transformative effect of creative on the results of all advertising initiatives. By taking your creative up a notch, you'll greatly amplify the impact of your ad and...

Watch the full webinar below    Creating effective social ads requires a lot of homework. From making desirable value propositions to drafting compelling social copy, and from effective targeting to creative ad designs, several boxes need to be ticked off before your ads can yield desired results! In this webinar, our experts at Anania Bailey discuss the ultimate 7 ways that will make your social ads actually work. So what factors determine the success of your ad campaigns? The success of your ads depends on the following four things: how good is your offer, how effective is your targeting,...

Watch the full webinar below    Building a comprehensive marketing strategy can be pretty overwhelming, so it’s important that you break the whole process of building that actionable roadmap into three steps. The first step involves conducting a “kickoff” meeting or a strategy session. Following the kickoff meeting, you need to identify key elements that will help you build a marketing roadmap. Once you have a solid marketing roadmap in place, the final step is to determine how to refine and report on the success of your new strategy over time. Kickoff meetings are all about having a productive...

Have you Mastered Reputation Management for Your Organization? Today’s consumers research products, services and organizations thoroughly before purchasing or working with them. Among the first things a savvy consumer is sure to check are the online reviews and reputation of the product, service or organization in question. At Anania Bailey, we offer reputation management as a service for our small business clients. We have our own in-house technology to manage and elicit reviews, and we also partner with third party providers to integrate with client software.   Read on to learn more about the importance of online reviews on your organization’s...