Rebranding

How much should you budget for marketing? Is it a treat or a necessity? View the replay of our recent webinar to find out. Some business leaders see marketing as a trendy, expensive luxury. As avocado toast is to hipsters, marketing is sometimes treated the same way. But this couldn’t be further from the truth; marketing is 100% necessary, and you can budget for it. Any business or nonprofit will need to rely on marketing to meet their goals—however, the question everyone’s asking: how much will it cost? Recently the Anania Bailey dove into the costs you should expect when...

How Branding Makes Organizations Resilient A recent webinar we did in partnership with the Portland Regional Chamber of Commerce as part of their Growth Basics for Business series is all about using your brand to build a robust organization that can withstand the tests of time. Branding can be the foundation of a community, and can unify people during challenging times. Watch the webinar replay to learn how you should be using your brand to strengthen your business and foster a great sense of community!

Missed our last webinar on employer branding? Check out the replay by filling out the form below and catch up on the conversation. Recruitment has been a major challenge over the past couple of years for the majority of businesses. One way to stand out from the crowd and attract applicants is to focus on your "employer brand" - identify your strengths as an organization and broadcast the value you provide to employees. Watch the webinar replay here!

Watch the full webinar below    Rebranding any organization is a huge development that requires strategic planning and a strong team behind it. For non-profits, this proves even more true, due to community involvement and preexisting brand perceptions. Rebranding is an exciting process, but it can also be intimidating or overwhelming. In order to pull off a successful rebrand, your non-profit's leadership team needs to be on the same page and know what they're in for. All board members and leaders should have a clear understanding of what it means to rebrand a non-profit, and know the pros and...

Watch the full webinar below  Rebranding your organization can seem like an intimidating, overwhelming process, especially if you're a team leader. But if your brand is ready to grow, then your team should be, too. Check out our January 2022 webinar with special guests from Opus Consulting, where we explore the most effective methods and practices for guiding a leadership team through a rebrand. It's vital that everyone involved is on the same page, knows what they're in for and is prepared for such a big change. We present example case studies and firsthand knowledge, drawing from our own...

Watch the full webinar below    A rebrand is part of the natural lifecycle of almost every brand. But getting the timing of your rebranding project right is extremely important, and can make or break the future progression of your organization. Before we start with the overall rebranding debate, let’s discuss what a brand encompasses. A brand is not just a logo, a tag line or a product - it is much more than that! Brands are perceptions of what people think of your organization, your products, your services or any other element of your organization. A brand is...