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Rebranding any organization is a huge development that requires strategic planning and a strong team behind it. For non-profits, this proves even more true, due to community involvement and preexisting brand perceptions. Rebranding is an exciting process, but it can also be intimidating or overwhelming. In order to pull off a successful rebrand, your non-profit’s leadership team needs to be on the same page and know what they’re in for. All board members and leaders should have a clear understanding of what it means to rebrand a non-profit, and know the pros and cons of doing so, in partnership with their branding agency. This webinar from Anania Bailey explores the process of guiding non-profit leadership through a rebrand.