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Winter in New England can sometimes feel like time slows down. But in truth, it’s when the video production world ramps up; the winter season can actually be one of the best times to work with an agency or a video production company on a project.

In order to produce an evergreen, versatile video project during the winter months, it’s important to outline your objectives and goals well in advance. Preproduction can make or break a project, whether you’re creating a television commercial, an animated spot or an educational video. Know your goals, set out your strategy and get a timeline in the books.

When it comes time for the actual production process, wintertime often necessitates an indoor set. In-studio filming is an effective option, as is simply filming in your organization’s offices. As long as you make the most of every scene, the indoor set will be effective. You can also utilize any assets that you already have, such as past footage, photographs or 3D renderings.

Other options for additional video content can include animation, stock footage or visual effects. Anania Bailey has experience with all of these methods, from producing full-blown animated sequences to integrating professional visual effects. Stock footage can also be a hugely helpful tool to get the perfect shot and weave it in seamlessly with your preexisting content.

Check out Anania Bailey’s webinar on producing evergreen video projects in the winter to learn more tips and information from the experts.