DiMillo’s “Still Afloat” from Anania Bailey on Vimeo.

Making a commercial is all good and fun. But how can you ensure it’s effective, and supported by well-rounded campaigns that reach the right people at the right time? Campaigns in this day and age often must be omni-channel in order to make an impact. We took this into account when we developed our recent ads for DiMillo’s; the campaign is driven by a pair of complementary TV spots, and then is backed up by those same spots on social media with the added support of more photo-centric ads to be published into the campaign over the next few months.

When an advertising campaign spans across multiple channels or platforms, it increases the likelihood of that creative reaching its intended audience. That’s not to say that you should place your ad everywhere it could possibly go, though! By choosing effective ad placements that make sense for your audience, and publishing creative across the most relevant of those platforms, you’re guaranteed to widen your reach to users who are the most likely to engage with your content.

Check out one of our flagship commercials for DiMillo’s to get an idea for how this campaign was built out by our creative team!