Anania Bailey had the opportunity to work with the Pokagon band of the Potawatomi in southwest Michigan to develop their retail cannabis business from the ground up. We designed a unique logomark that captures the essence of the brand and attracts the eyes of cannabis enthusiasts and tourists alike.
Going beyond the logomark, we developed initial mockups of the brand being used in merchandise, packaging, billboard advertising and an icon system so the Pokagon band could clearly picture how the assets could be used in the real world.
As we continue to work with this brand, we will be developing their website, brand voice and brand story. Starting with their online foundation, we will incorporate the style of their logo into a highly functional and response experience for their future customers.