Challenge: A Foundation Without an Identity
The Worthington Scholarship Foundation came to us with millions in scholarships to give but not enough student awareness. Their foundation served most of the state and had been awarding scholarships to high school students for several years, but their lack of brand identity or state-wide recognition had been preventing them from finding qualifying candidates, attracting scholarship partners, or building relationships with educational institutions. They needed a brand identity.
Solution: Branding From the Ground Up.
We developed every aspect of Worthington’s identity from scratch. Beginning with a thoughtful discovery period, we built out distinct logos and wordmarks that reflected their heritage and the journey their scholars take. We extrapolated those elements into a new website designed to appeal to target audiences and increase applications. We also built collateral, including brochures, posters, business cards and more, ensuring that current and potential scholars will have a satisfying and cohesive omnichannel experience.
Outcome: A Brand that Resonates
The Worthington Scholarship foundation now has a clearly articulated mission and voice that stands apart in a crowded industry, giving them the platform and confidence to expand application goals for the new academic year. Their teams leverage distinct collateral that has been specifically designed to appeal to high school students, parents and partners instead of generic all-purpose materials, and they’ve already begun to expand into several new regions.