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Creating effective social ads requires a lot of homework. From making desirable value propositions to drafting compelling social copy, and from effective targeting to creative ad designs, several boxes need to be ticked off before your ads can yield desired results! In this webinar, our experts at Anania Bailey discuss the ultimate 7 ways that will make your social ads actually work.
So what factors determine the success of your ad campaigns? The success of your ads depends on the following four things: how good is your offer, how effective is your targeting, how creative are your ads and how impactful are your follow-up methods. Providing valuable offers is one of the most important—yet overlooked—facets of advertising. The stronger your offer, the stronger your conversion rates. Offers are just not limited to providing discounts on the products or services you’re selling. In the context of recruitment marketing, proposing the benefits of working for your organization can be just as important. Your ad campaign can be compelling, but if the wages or the overall benefits your company is offering are not compelling, it might not result in a successful employment campaign. You can always create value for your audience through advertisements. Providing valuable content for free such as guides, resources or webinars will help you improve your overall value proposition and can be an effective part of your offer.
Watch the webinar replay to develop tangible insights on how to create compelling copy, design effective ads, nurture leads and successfully report and refine those leads.